Perspectives
Every good hire starts
with a better question.
The questions we kept asking about why hiring breaks, what discovery changes, and what happens when you stop optimizing for interviews.
Selected reading
What 388 Work Drivers Assessments Taught Us About Hiring Decisions
388 assessments. 43 roles. 12 companies. Four patterns that showed up every time the data replaced the interview.
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The Hire That Gave Me My Weekends Back
An agency founder tried twice to hire an operations manager. Both failed within four months. The third time, someone asked the right questions first. That person is still there two years later.
Why Your Last Hire Didn't Work Out (It Wasn't Their Fault)
Most bad hires at agencies are not bad people. They are good people in the wrong seat. The failure is the match, not the person. Here is why the fix is behavioral matching, not better interviewing.
AI or Manual Recruiting: Which Parts to Automate and Which to Keep Human
Everyone's selling AI recruiting tools. Nobody's asking which parts of hiring AI should never touch.
Why Do People Who Interview Well Turn Out Wrong?
The interview went great. The hire didn't. Here's the $240,000 question most founders only ask after the fact.
Better hiring doesn't begin with better candidates.
It begins with better questions.
"I've tapped into a little diamond in the rough that has ultimately saved me a ton of time and money."
Emma Dewey, Founder of BabyEm
These questions didn't stay theoretical.
Forty-five minutes. No pitch. Just a conversation about what you're building and whether our answers fit.
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