Perspectives
Every good hire starts
with a better question.
The questions we kept asking about why hiring breaks, what discovery changes, and what happens when you stop optimizing for interviews.
Selected reading
AI in HiringStop Asking Whether Candidates Used AI. Ask Whether the Work Holds Up.
See how candidates understand the work, use approved AI tools and explain their decisions in a role-specific Work Simulation.Read the full article
Discovery-led RecruitmentWhy Good Hires Fail (And It's Not the Talent Market)
Most new hires fail for reasons a resume can't show. The deeper cause is upstream: the role was never defined before the search began. Here's how to fix it.
Agency HiringThe Agency Hiring Scorecard: 12 Questions to Ask in Your Next Interview
You've been asking questions that test how well someone interviews, not how well they work. Here are 12 questions to ask instead.
Agency HiringFlat Fee Recruiting vs. Contingency Fees: The Math Nobody Shows You
Two salary scenarios. Two fee models. One keeps the incentive on the match. The other scales the fee with the salary.
Agency HiringHow to Hire an Operations Manager for a Marketing Agency (The Role Nobody Knows How to Define)
Two good ops hires failed. Not because they lacked skill. Because nobody asked what this specific seat actually demands.
Agency HiringHow to Hire an Account Manager Who Protects Your Clients (Not Just Pleases Them)
The client loves her. The team is drowning. The problem isn't the person. It's what nobody tested before the offer.
Agency HiringHow to Hire a Media Buyer Who Can Think Under Pressure
Platform certifications prove she knows the dashboard. They don't prove what happens when it turns red at 4:30 on a Friday.
Agency HiringWhat a Marketing Recruiting Agency Actually Does (And What They Skip)
One step decides whether the hire fits, and it usually gets skipped. Here's what that step produces and what it costs.
Agency HiringWhy Hiring Fails at Marketing Agencies Before the First Resume Arrives
Most roles are functionally misframed before a single candidate is contacted. The problem starts earlier than you think.
Work DriversWhat Our Work Drivers Assessments Taught Us About Hiring Decisions
A Work Drivers assessment in every engagement. Four patterns that showed up every time the data replaced the interview.
Agency HiringThe Hire That Gave Me My Weekends Back
The most common hire that transforms an agency isn't a strategist or a creative lead. It's the person who makes the founder unnecessary.
Agency HiringWhy Your Last Hire Didn't Work Out (It Wasn't Their Fault)
Most bad hires aren't bad people. They're good people in bad matches. The process failed them before they failed the role.
AI in HiringAI or Manual Recruiting: Which Parts to Automate and Which to Keep Human
Everyone's selling AI recruiting tools. Nobody's asking which parts of hiring AI should never touch.
Discovery-led RecruitmentWhy Do People Who Interview Well Turn Out Wrong?
The interview went great. The hire didn't. Here's the question most founders only ask after the fact.
Better hiring doesn't begin with better candidates.
It begins with better questions.
"I've tapped into a little diamond in the rough that has ultimately saved me a ton of time and money."
These questions didn't stay theoretical.
A free video call. No pitch. Just a conversation about what you're building and whether our answers fit.