Perspectives
Every good hire starts
with a better question.
The questions we kept asking about why hiring breaks, what discovery changes, and what happens when you stop optimizing for interviews.
Selected reading
The Agency Hiring Scorecard: 12 Questions That Predict Whether Your Next Hire Will Stick
You've been asking questions that test how well someone interviews, not how well they work. Here are the 12 that predict fit.
Read the full article →
Flat Fee Recruiting vs. Contingency Fees: The Math Nobody Shows You
Three salary scenarios. Two fee models. One produces a hire who stays. The other produces a fee that scales with salary.
How to Hire an Operations Manager for a Marketing Agency (The Role Nobody Knows How to Define)
Two good ops hires failed. Not because they lacked skill. Because nobody asked what this specific seat actually demands.
How to Hire an Account Manager Who Protects Your Clients (Not Just Pleases Them)
The client loves her. The team is drowning. The problem isn't the person. It's what nobody tested before the offer.
How to Hire a Media Buyer Who Can Think Under Pressure
Platform certifications prove she knows the dashboard. They don't prove what happens when it turns red at 4:30 on a Friday.
What a Marketing Recruiting Agency Actually Does (And What They Skip)
Most recruiting agencies skip the step that determines whether the hire lasts. Here's what that step produces and what it costs.
Why Hiring Fails at Marketing Agencies Before the First Resume Arrives
Seventy-eight percent of roles are functionally misframed before a single candidate is contacted. The problem starts earlier than you think.
What Our Work Drivers Assessments Taught Us About Hiring Decisions
308 completed Work Drivers assessments. Four patterns that showed up every time the data replaced the interview.
The Hire That Gave Me My Weekends Back
The most common hire that transforms an agency isn't a strategist or a creative lead. It's the person who makes the founder unnecessary.
Why Your Last Hire Didn't Work Out (It Wasn't Their Fault)
Most bad hires aren't bad people. They're good people in bad matches. The process failed them before they failed the role.
AI or Manual Recruiting: Which Parts to Automate and Which to Keep Human
Everyone's selling AI recruiting tools. Nobody's asking which parts of hiring AI should never touch.
Why Do People Who Interview Well Turn Out Wrong?
The interview went great. The hire didn't. Here's the $240,000 question most founders only ask after the fact.
Better hiring doesn't begin with better candidates.
It begins with better questions.
"I've tapped into a little diamond in the rough that has ultimately saved me a ton of time and money."
Emma Dewey, Founder of BabyEm
These questions didn't stay theoretical.
Forty-five minutes. No pitch. Just a conversation about what you're building and whether our answers fit.
Book a Scoping Call →