The catch with Toptal
You pay for time for as long as the work runs, plus $79 a month. If you later want the person on your payroll, the FAQ says terms are agreed case by case, and no fee is published.
Toptal alternative
The short answer: Toptal matches you with freelance experts, including marketing experts. You pay for their time, plus a $79 monthly subscription once you go ahead with matching. SuperHired headhunts a salaried hire for your team, for a flat fee set by the role, from $7,500.
Pick Toptal when you need expert hours you can scale up or down. Pick SuperHired when the person should join your payroll.
Toptal lines come from its own public pages, checked November 2026. Each one links to its source.
| Compare | SuperHired | Toptal |
|---|---|---|
| What you get | A salaried hire for your team, headhunted for the role. | A freelancer who works with your team, hourly, part-time or full-time (marketing page). |
| How you pay | One flat fee, set by the role. 30% at signing, 70% when an offer is accepted. | $79 a month once you go ahead with matching, plus the freelancer’s time (FAQ). |
| Published price | $7,500 standard search. $10,000 to $15,000 specialist or technical. $15,000 to $25,000 executive. | No rate card. Cost depends on location, the project, seniority and the engagement (marketing page). |
| Trial or guarantee | 120-day replacement guarantee, under the service terms. We explain them before you commit. | A trial of up to two weeks. If you are not satisfied, you are not billed (FAQ). |
| Onto your payroll | That is the service. | “For the most part, yes,” on terms agreed with you. No fee is published (FAQ). |
You pay for time for as long as the work runs, plus $79 a month. If you later want the person on your payroll, the FAQ says terms are agreed case by case, and no fee is published.
You pay 30% at signing, before you meet candidates. We focus on marketing and go-to-market roles, and our searches are for salaried hires, not freelance or contract hours.
SuperHired headhunts marketing and go-to-market people for agencies and in-house teams. Agencies are our core. Each search runs in six stages: Discover, Define, Headhunt, Understand, Evaluate and Start Well. Our method explains each one.
The fee is set by the role, never by the salary. A standard search is $7,500. A specialist or technical search is $10,000 to $15,000, and an executive search is $15,000 to $25,000. You pay 30% at signing, which covers discovery and starts the agreed search, and 70% when an offer is accepted. Pricing has the details.
Each search includes a 120-day replacement guarantee under the service terms, and we explain those terms before you commit. Where a simulation can answer an important hiring question, finalists do a paid exercise built around the real work.
Its homepage describes a network of freelance AI experts, software developers, designers, marketing experts, management consultants, product managers and project managers. Its marketing page says you can hire marketing experts hourly, part-time or full-time, and scale up or down. Toptal can also run a project end to end through its consulting and services work.
Its how it works page says the freelancer joins your team the way an in-house employee working from home would, and that you won’t pay a flat project fee. The FAQ says a flat monthly subscription of $79 is charged if you go ahead with talent matching. You can cancel at any time and, if Toptal can’t provide talent, request a refund on cancellation.
The FAQ says each engagement starts with a trial of up to two weeks. If you are satisfied, Toptal bills you for the time. If you are not, you are not billed, and you can trial up to three people per position. Toptal typically invoices twice a month on Net 10 terms.
On hiring a Toptal worker into your company, the FAQ says “for the most part, yes,” with an arrangement agreed with you. It lists no fee for that, and no replacement period.
Checked November 2026. Prices and terms change, so confirm them with each firm before you sign.
Yes, when you want a salaried hire rather than freelance hours. SuperHired headhunts marketing and go-to-market people for agencies and in-house teams, for a flat fee set by the role, from $7,500. Toptal matches you with freelancers and bills their time.
Toptal’s FAQ lists a $79 monthly subscription once you go ahead with talent matching, and you also pay for the freelancer’s time. Its marketing page publishes no rate card and says cost depends on location, the project, seniority and the engagement.
Toptal’s marketing page says you can hire marketing experts full-time, which means full-time hours from a freelancer. On bringing someone into your company, the FAQ says “for the most part, yes,” on terms agreed with you, and it publishes no fee for that.
Toptal publishes a trial of up to two weeks. If you are not satisfied, you are not billed, and you can trial up to three people per position. The pages we checked list no replacement period. SuperHired includes a 120-day replacement guarantee under the service terms.
Your next hire
We’ll talk through the role, how we would run the search and the fee. If freelance help or another firm suits you better, we’ll say so.