Hiring guide
Web Designer: what they do, what to pay, and how to hire one
A web designer plans and builds websites and landing pages that look good and turn visitors into buyers. They design the layout, build it in tools like Webflow or Shopify, test it on every screen, and improve pages based on data. At an agency, they ship landing pages and site updates for several clients.
What a web designer does
- Designs landing pages and site pages in Figma.
- Builds them in Webflow or Shopify.
- Checks every page on phone, tablet, and desktop.
- Works with media buyers on landing pages for each campaign.
- Runs A/B tests on layout, offers, and copy.
- Keeps pages fast and easy to use.
Skills and tools
- Design
- Figma, layout, type, brand systems
- Build
- Webflow, Shopify, basic HTML and CSS
- Conversion
- A/B testing, heatmaps, page speed
- People
- Takes feedback well, clear handoffs
Web Designer salary
| Level | Pay | Source |
|---|---|---|
| Junior / remote | $50K to $79K base | Glassdoor remote web designer, Oct 2026 |
| Mid level | $71K to $120K base | Glassdoor web designer, 2026 |
| Salary.com band | $92K to $116K | Salary.com web designer, June 2026 |
| Job post average | About $60K | Indeed, $28.88 an hour, Oct 2026 |
US pay, Nov 2026. Sources split widely. Job posts run lower than surveys. Webflow and Shopify specialists who own conversion earn toward the top.
What a great web designer looks like
Hire for this bar. A cheaper hire who misses it costs more in lost months than the pay you save.
Ships a new landing page from brief to live in three working days.
Every page loads in under 3 seconds on a phone.
Builds in Webflow or Shopify without a developer for normal pages.
Shows a conversion rate change for pages they redesigned.
Keeps a clean design system so others can reuse parts.
Related titles and how they differ
Webflow designer
Designs and builds in Webflow. Common at B2B and SaaS clients.
Shopify designer
Designs Shopify themes and product pages. Common at DTC brands.
Freelance vs full time
A freelancer fits a one-time site build. Hire full time when you ship landing pages every week.
Web Designer job description template
Copy this, then fill in the parts in brackets. Keep the pay range in the post. Strong people skip posts without one.
Job title: Web Designer About the role We are hiring a Web Designer to design and build landing pages and site updates for our clients. What you will do - Design pages in Figma. - Build in [Webflow / Shopify]. - Ship [X] landing pages a month. - Test and improve conversion. What you need - [2+] years designing web pages that sell. - A portfolio with live links. - Hands-on with [Webflow / Shopify]. Pay $[min] to $[max] base, plus [bonus or equity]. US market range for this level (Mid level): $71K to $120K base.
Web Designer interview questions
A page gets traffic but no sales. Where do you look?
A strong answer: Checks speed, the first screen, the offer, and the mobile layout.
Show a page you redesigned. What changed in the numbers?
A strong answer: Has before and after data.
How do you work with a media buyer?
A strong answer: Matches the page to the ad and tests together.
Work test ideas for a web designer
An interview shows how someone talks. A short, paid work test shows how they work. Use one of these ideas to start.
- Landing page: give a made-up brand, an ad, and an offer. Ask for a mobile landing page design and the reasons behind it. About 3 to 4 hours.
- Page teardown: hand them a slow, weak product page. Ask for the top five fixes ranked by impact.
- Build check: ask them to build one section in Webflow or Shopify from a Figma file.
SuperHired builds a custom Work Simulation for each client. It uses your real accounts, your tools, and your standards, so you see the work before you make an offer.
Web Designer FAQ
What does a web designer do?
A web designer designs and builds websites and landing pages that look good and turn visitors into buyers.
How much does a web designer make?
A web designer makes about $71K to $120K base in the US. Remote roles run $50K to $79K base. The source is Glassdoor, 2026.
What is the difference between a web designer and a web developer?
The designer plans how pages look and work. The developer writes custom code. Webflow and Shopify let many designers build pages themselves.
For founders
Need a web designer who meets this bar?
We find people who clear the standards on this page and prove it in a paid Work Simulation before you meet them. You get a short list, not a pile of resumes.
For candidates
Are you a web designer?
Join the SuperHired talent pool. We reach out when a role fits your skills and the way you like to work.
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